I developed a comprehensive Power BI dashboard for Northwind Traders, a fictional company which imports and exports specialty foods and products around the world.
The goal of this project was to transform Northwind’s raw transactional data into actionable business insights. I built an interactive dashboard that enables decision-makers to:
This project demonstrates my ability to combine data modeling, DAX calculations, and data storytelling to deliver an executive-ready BI solution.
This report focuses on sales. It assumes the user is aware that any clicks on the visualizations will filter the other parts of the report.
I decided to create a home page that allows viewers to select filters to ensure the data they search for exists and to select a topic page for further insights. Topic pages are as follows: Sales by Customer, Sales by Product, Sales by Employee, Sales by Product, Sales Overview & Location Details.